Full service apparel agency 

Twenty years is a lot to try and fit into one story. So we didn’t. We asked a few of the people who’ve lived most of it for bits of what they remember – some big moments, some small ones, some things that changed us, and a few lessons learned the hard way.

Why branded apparel requires a different way of thinking. Most branded apparel starts in exactly the same place: a logo, a sketchpad or computer, and a good intention. And that’s often where the problems begin. What looks balanced on a laptop doesn’t always translate to fabric. What feels bold in a mockup can feel awkward when worn. And what appears cohesive in isolation can fall apart once applied across multiple garments, colours, and contexts or even a collection.