In apparel, “premium” is often just a preference. Quality is one of the most overused words in apparel. Everyone wants it. Everyone claims it. Everyone believes they understand it. Very few define it in a way that makes sense – ask ten people what “high quality” means and you’ll get ten different answers, all delivered with confidence. If quality were objective, we’d all be wearing the same garment. Decorated the same way.In the same weight. With the same finish. We’re not.