Full service apparel agency
PSI Screenprinting is now DRK LBL
After nearly 20 years of elevating brands all around Australia through custom apparel, it's time for us to do the same. This fresh new identity represents our evolution, while maintaining our passion and commitment to the craftsmanship of custom apparel. Welcome to DRK LBL — where innovation meets tradition.
4.9 based on 144 ratings
Elevate Your Brand With Custom Screenprinted Apparel
We help brands connect with the real world through their very own custom apparel.
Screen printed & embroidered apparel that’s retail ready
Dedicated 1-1 Apparel Consultant for apparel you’ll be proud of
100% satisfaction guarantee
"Fantastic service & amazing quality! I couldn’t be happier with the experience I had with DRK LBL...responsive, helpful, and made sure every question I had was answered...and they delivered on time!"
Trudie, The Kustom Shop
Why 3000+ Aussie brands trust us for their custom printed apparel
Small min order of 50 per design & pricing advantages from 100+
100% satisfaction guarantee
Commited turnaround times and set completion dates
Quick response times with your own Apparel Consultant
Full end to end service - no middlemen or offshoring
Multiple decoration methods, all under one roof
Book your free Apparel Consultation
Your branded apparel starts here
Every successful project starts with a free Apparel Consultation to bring your brand to life. Book a call with our team today and we’ll help align your vision, goals and budget on all your screen printing, embroidery and apparel design ideas.
Creative collaboration
Strategic advice
Trends & market insights
How it works
From concept to completion, we make branded apparel easy
Step 1: Consult
Book a free apparel consultation with our apparel experts today
Step 2: Create
Get real time order updates & approve your proofs before we begin
Step 3: Deliver
Get retail ready apparel delivered to your door on time, Australia-wide
Meet the people behind your brand
See what sets us apart as Australia’s #1 apparel specialists
Take your brand to a global market
We're a full-service apparel agency that works behind the scenes to strategise, design and manufacture on behalf of brands and their creative agencies.
In short, we're a hardworking and diverse team of individuals who work together to help brands like yours create screen printed merchandise that looks incredible and flies off the shelf.
DRK LBL is a launch pad for our clients to take their brands to a global market. We do it for the love of creation and for bringing clients' visions to life.
Whether your brand needs a label or your label needs a better brand, printed or stitched, we'll make it live in the real world.
For Brands
For Labels
For Agencies
We help brands launch their own profitable labels and live in the real world
Powering creative agencies to supply kick-ass merch to their clients.
Trusted apparel experts to some of Australia’s most exciting brands
Ready to turn clients & customers into loyal brand advocates?
From t-shirts and hoodies, to tanks, bags, caps and beyond, we help brands connect in the real world.
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How we bring your brand to life
Screen Printing
Our screen printing services bring your designs to life with exceptional quality and versatility. From bold, single-colour prints to intricate photo-realistic designs, we use advanced techniques and specialty inks to ensure your screenprinted apparel stands out.
Embroidery
Add a touch of sophistication to your apparel with our custom embroidery services. Perfect for uniforms, hats, and more, our embroidery delivers a professional finish that’s durable and timeless, ensuring your brand is always represented with quality.
DTF Transfers
Direct-to-Film (DTF) transfers offer vibrant, cost effective prints that work on a wide range of fabrics. Perfect for creating detailed, full-colour designs with minimal setup time, and ideal for both short runs and custom orders.
Retail ready apparel
We tag, bag and barcode for a full retail-ready product
Tagging
Attaching tags that embody your brand and bring people in.
Bagging
Professional packing standards for seamless warehousing
Barcoding
Easy inventory management and and ready for retail.
Custom apparel for every purpose
Event Merchandise
Create custom t-shirts, hats, and other apparel that help your brand stand out at festivals, conferences, product launches, and more.
Launch your own custom clothing brand with high-quality screen printing and unique embroidery that’s ready for retail.
Employee Uniforms
With high-quality, branded uniforms, your team will look professional and promote a cohesive brand identity.
Team or Club Apparel
Custom apparel for sports teams, school clubs, or community groups, that promote unity and help raise funds through merch sales.
Corporate Gifting
Impress clients or business partners with custom apparel as part of a memorable corporate gift package.
Promotional Giveaways
Run successful promos with branded apparel that people love - ideal for contests, loyalty rewards, and so much more!
How we roll
Consultation
We sit with you to suss out
every detail of your brand,
your vision and why it's
important to you.
Strategy, Baby
Let's work out your goals
and how you want to achieve them. With us by your side we'll show you how we can achieve them - together.
Craft Your Collection
We sit with you to suss out
every detail of your brand,
your vision and why it's
important to you.
Production Roadmap
Once we've nailed down the
details, we'll create a clear
production roadmap with
deadlines that you can rely on.
Apparel Approval
You'll get the chance to sign off on every detail before we get started - you're in control every step of the way.
It’s Alive!
​Once you've given us the green light, our crew kicks into gear to bring your vision to life!
From 50 to thousands.
Choose onshore.
We work with the smallest startups and see them through to enormous success with their apparel screenprinting and embroidery.
Even the biggest brands need a reliable Speed To Market option. With today's buying behaviours you need the ability to sell trending products in days, not months.
If you have aspirations to one day print offshore, start here in your own backyard and grow with us. Give your brand a taste of what your customers want, and what they respond to before you go and tie up your cashflow in huge offshore printing volumes.
Don’t just take our word for it
Amazing experience working with DRK, from artwork to production within 10 days express for a conference. Want to thank Andy and his team for a fantastic job well done.
Michele Towler
A massive shoutout to Andy and the team at DRK LBL! The t-shirts we’ve had printed by these guys are nothing short of insane. The quality, attention to detail, and care they put into their work have absolutely blown us away.
Carmel Richardson
I can't recommend DRK LBL enough!! They were so warm and easy to connect with from the get go. They took on everything I said and turned my vision into the most amazing reality.
Bianca Kong
4.9 based on 144 ratings
Book your free apparel consultation
Your branded apparel starts here
Every successful project starts with a free consultation to bring your brand to life. Book a call with one of our apparel consultants today and we’ll help align your vision, goals and budget.
Creative collaboration
Strategic advice
Trends & market insights
If you've got questions...
We've got answers
